YouTube released its annual list of the most popular music videos of 2017. 6 out of 10 of those videos are in Spanish, but more specifically, they’re from reggaetoneros. How did this happen? I’ll tell you.
First, let’s look at the list:
- Luis Fonsi – Despacito ft. Daddy Yankee
- Ed Sheeran – Shape of You
- J Balvin, Willy William – Mi Gente
- Maluma – Felices los 4
- Bruno Mars – That’s What I Like
- Chris Jeday – Ahora Dice ft. J. Balvin, Ozuna, Arcángel
- Nicky Jam – El Amante
- Jason Derulo – Swalla (feat. Nicki Minaj & Ty Dolla $ign)
- DJ Khaled – I’m the One ft. Justin Bieber, Quavo, Chance the Rapper, Lil Wayne
- Enrique Iglesias – Súbeme a la radio ft. Descemer Bueno, Zion & Lennox
1) So reggaeton is super popular now, huh?
Duh. It’s been mildly popular in Latin America since the late ’80s, but in the mid ’00s Daddy Yankee’s Barrio Fino LP essentially propelled the scandalous genre into the big leagues. I recently covered reggaeton’s mainstream success in this long-ass rant.
2) You knew “Despacito” was gonna be on the list, but how come it’s not the Justin Bieber remix?
“Despacito” was already popular in the Spanish-speaking world way before the Canadian got to it – in fact, I think the song had been out for almost 6 months when Justino Bieberto released his own “remix” (basically the same song sprinkled with some new phrases on top).
If 5 other Spanish-sung tracks made it to YouTube’s top 10 without Bieber’s help, it’s a curious indication that Justin probably helped himself out more than he helped Fonsi-Yankee.
3) How come Lady Gaga, Beyoncé, Katy Perry, Taylor Swift, Rihanna, Britney, or any of America’s most popular singers are not in the top 10, since they usually dominate it?
Well, not all of them have released new music. Taylor Swift did, and the fact that she didn’t crack this top 10 is quite interesting.
But also not interesting at all, because maybe, just maybe, audiences might finally be tired of listening to the same 4 Swedish producers over, and over, and over.
Reggaeton is old hat to most Latinos, but to an international audience, that shit is fresh.
4) But, but, but AMUUURICAAA, nationalism, the English language, Trump, white power!
Listen, ever since MTV became a thing, most white teenagers in America want to be anything but white, even if the Trump era appears to say otherwise. Those same teenagers may turn conservative country music lovers later in life – it happened to my skater friends from high school — but, as young bucks, that “urban” lifestyle really titillates white people. That’s why Eminem is, much to the horror of this writer, still a thing.
Point is, reggaeton plays into all of the “urban” aesthetics, plus white America always has a Latin-curious thing going on (see “La bamba,” “Rico suave,” “Macarena,” “Suavemente,” or any other crossover hit).
5) Is reggaeton even reggaeton anymore? Or “urban”? Or whatever the fuck?
Nope. Besides a few exceptions, current reggaeton is basically just regular pop music with a different backup track (drum machine pattern, mostly). The original reggaeton, which was offensive, misogynist, political, highly sexualized and demonized, has been sanitized for mass consumption.
Again, I covered all of that here.
6) Are that many people in the US really, really listening to watered-down reggaeton? Let’s talk numbers.
Yes and no. This YouTube list is a global list, not just an American list. That indicates that a lot of people in the rest of the world also caught the reggaeton fever. But, speaking of numbers, there’s another possible reason as to why this genre suddenly blew the fuck up on YouTube.
There’s over 600 million people in Latin America. That’s double the amount of US Americans, but people Latin America may not be consuming their music the way many Americans do. I speak of iTunes, Spotify, Tidal, etc. Some of those are paid services, and I’m inclined to believe most people in Latin America are not paying for them. Americans probably are.
I hypothesize that people’s personal radio stations in Latin America consist entirely YouTube videos, and not Deezer/Pandora/Spotitidaltunes playlists. All of this means that Americans may be amassing more numbers on paid services instead of just YouTube.
7) How come there’s no women on this list?
Well, check out #3 again, but also know that there’s not that many reggaetoneras, which is a shame.
At some point, Ivy Queen managed to develop an audience, but, sadly, she’s a bit past her prime now, and I really can’t see her making a significant comeback. There’s a few new prospects, such as Tomasa del Real and Ms Nina, but I can’t see them being allowed into the Balvin/Maluma/Yankee/Jam club anytime soon.
There’s also Cardi B., and she sings reggaeton songs in her car, nail salons, and other places, apparently. But she’s not really a part of the reggaeton boom — not yet, anyway. (Give it time, though.)
8) Um, is Enrique Iglesias technically a reggaetonero? Wasn’t he, like, some dorky rich kid in loose sweaters?
Enrique was a dorky rich kid in loose sweaters, but that was back in the ’90s. Later he moved to Miami, started hanging out with Pitbull, Wisin & Yandel, Romeo Santos, and “reinvented” himself as a dorky rich kid with reggaetonero friends. Now he piggybacks off whatever trend is popular in the mainstream, just like most global stars, really.
It’s good for Quique’s career, I guess. But probably not for his lineage, since his dad appears to be ashamed of him. Isabel Preysler, his mom, is dating Mario Vargas Llosa, a Nobel laurete, so I can’t imagine her being super proud of her use-an-ass-as-a-pillow son:
So now you know.
María Rubio was so good as Catalina Creel, an iconic telenovela villain, the role ruined her career
According to sources on Twitter, and also TvNotas, the holy bible of Mexican gossip, María Rubio, the legendary actress best known for her role as Catalina Creel de Larios in Cuna de lobos, has passed away. She was 83 years old.
Thanks to her role as Soraya Montenegro in María la del Barrio, Itati Cantoral has been dominating the internet with an insane amount of memes, gifs, and even a House of Cards promo special. Itati blew up in the mid ’90s, when older millennials were still teens, and she’s that generation’s go-to character when it comes to Mexican telenovela villains.
Yes, Cantoral was great as Soraya, but the top dog in the telenovela villain game was — and has always been — María Rubio. The Tijuana-born actress was so good in Cuna de lobos that, according to an interview she did with Cristina Saralegui, the role ruined her career:
“[Catalina Creel] was a difficult, beloved character. I enjoyed playing her, but she also hurt me a lot. People completely forgot about María Rubio and now it seems that, after 40 years of being an actress, I’ve only done Catalina Creel.”
Catalina, a murderous matriarch, was known for having some of the best one-liners in telenovela history. But in the same interview with Saralegui, which was filmed over 20 years ago, María proved to be just as cunning and smart as her infamous character, but also incredibly funny:
“[Although I played a villain], I’ve received nothing but compliments, love, and admiration. Never aggression. I think viewers do attack the bad ones — bad actresses, that is.”
If you understand Spanish, check out the hilarious interview below. Watch María viciously own everyone in a panel of full of young telenovela villains:
Traumatic advice from aunt Rosa: “Don’t torture your Care Bear, Mijo. Or else.”
I was 6 years old when I yelled at Tugs, my Care Bear. I put him in time-out for not agreeing to the rules of an imaginary game I had just created.
I built a little time-out fortress for him to stay in while I played with my other toys. Coincidentally my tía Rosa was visiting that day. I urged her to see all my toys when she came into the house. I also explained to her that Tugs was in time-out, to which she replied in shock, “Mijo, mira, You have to be nice to your toys.”
I replied, “Tía, I am nice to my toys, but I’m teaching him a lesson.”
She contested nervously, “No, Mijo, you have to be nice to your toys or they might not be nice to you.”
I wasn’t following her logic.
“Mijo, if you’re not nice to your toys, then at night time they might wake up and crawl into your bed to cut your toes with tiny razors,” she said slowly while staring at my imprisoned Care Bear.
“What?!” I whispered to her while looking at Tugs from the corner of my eye.
“Yes, your toys might do very bad things to you if you don’t treat them good.”
I stared at her in disbelief.
She stood up and walked towards the doorway.
“Mijo, I brought you some tortillas. Come in the kitchen and let’s warm them up,” Rosa said casually.
From then on, Tugs sat on a tufted pillow on my dresser while I slept in velcro shoes for the next year. Growing up in my Mexican-American family meant that everything was possibly alive and watching you.