Connect with us

News

Univision to fire over 200 employees, aggressively court millennials because #SLAYGURL

Published

on

The Washington Post is reporting that Univision is firing over 200 of its employees because the company has been losing money. Now, if you pay attention to media at all, then you’re probably asking yourself “Wait, didn’t Univison just buy Gawker Media for, like, millions of dollars?” They sure did — $135 million, to be exact. And previously they also bough The Onion and The Root (the latter used to be owned by The Washington Post):

The Spanish-language media giant Univision Communications will lay off almost 6 percent of its workforce — between 200 and 250 people — after it slipped into the red last quarter, the company announced Wednesday. The layoffs, along with a planned restructuring, “are in response to difficult times, challenging times,” Isaac Lee, Univision’s digital, entertainment and news chief, told The Washington Post in his first public comments on the moves. “We need to position ourselves for the future.” Univision had a third-quarter net loss of $30.5 million on total revenue of $735 million, down 8 percent.

But Univision’s newly acquired ventures are not the ones losing money — well, that we know of — no, the problem seems to be with Fusion and its former bread and butter: Spanish-language media consumers. The obvious answer as to why the latter is happening would be to say that the company’s Spanish-speaking audience is shrinking because it’s getting old. However, if Telemundo has anything to say about that, it’s probably has more to do with the fact that Univision’s Spanish content sucks, because the NBC-owned station recently surpassed its competitor in ratings — including in the oh-so-coveted millennial demographic:

Telemundo was the top-rated Spanish-language network in primetime last week for the advertiser-coveted 18-49 demographic. Why’s that a big deal? Well, it was actually the first time that the NBCUniversal-owned broadcast network ever accomplished the feat, topping Univision in the process. From Monday-Sunday, Telemundo outperformed Univision by 2 percent in the main demo. Millennials were on board, too, as adults 18-34 tuned in to Telemundo 5 percent more than Univision for the week beginning July 18.

Telemundo has been far more adventurous with its offerings — plenty of risqué narconovelas and shows like Hasta que te conocí, Juan Gabriel’s hit, multi-episode biography — while Univison has mostly stuck to its cheesy novela rosa remakes and beauty pageants (Nuestra Belleza Latina).

hillary

Hillary Clinton kicking it with two of Univision’s most iconic hosts: El Gordo y La Flaca.

Curiously — and even more so than Telemundo — Univison has been heavily courting the millennial eyeball, which is why they launched Fusion, it’s “multicultural” network, in the first place. Oh, and, yes: that’s also the reason why they bought all those HIP-TURNT-HASTAG-SLAYED websites such as The Onion, which Univison mistakenly assumes millennials are totally snapchatting about.

Now, somewhat hilariously, Univision is integrating Fusion into Gawker Media:

The majority of Fusion’s editorial staff voted last week to unionize. The Wall Street Journal reported last month that, according to employees, executives had discouraged that development. Lee said that those employees who had voted to join the Writers Guild of America union, and who were being laid off, would be given the same severance as other union employees within Gizmodo Media Group. He added that he has no objection to employees unionizing. Lee said that the layoffs involve business-side and editorial employees throughout Univision.As part of the restructuring, Fusion and the Root will join Gizmodo Media Group, the former Gawker sites: Deadspin, Jezebel, Gizmodo, Lifehacker, Kotaku and Jalopnik.

Lest we forget, Gawker used to bully Fusion like a skinny cheerleader bullies a multicultural chubby nerd. If all of this was an ’80s high school flick, chubby-ass Fusion is about to see skinny-ass Gawker get their comeuppance in the parking lot RIGHT IN FRONT OF THE WHOLE CLASS, YOU GUYS.

Follow Rictus on social media and please share our posts you like the content:

Culture

Oh, right. Old-school Mexicans humiliate their children by pretending they don’t exist.

Published

on

By

I’ve been visiting my mother, and all of our immediate family, for the last week. They’re old-school, rural Mexicans. The kind who always offer food, even if they hate you.

I’m in my mid 30s now, and have been living on my own since I was 18, so at our gatherings I get a proper adult seat at the table. They listen to what I have to say, but it wasn’t always like that.

It’s not like that for my younger relatives, either. At family reunions, I see them out of the periphery of my eye. They’re trying to get a word in, but those older Mexicans won’t allow it. Why would they? What have those mocosos (snot-nosed kids) done to deserve anybody’s respect? Did they pay for their food? For the roof over their head? For their car, gas, clothes? No? Then they don’t exist.

Yes, they’re physically there, but unless they can prove their worth through monetary independence, they’re no one. If they try to make their voices heard, they’ll be silenced by a death stare, or an abrupt change in conversation.

If they persist, other humiliations will be flung at them, such as being asked to do something entirely meaningless, just like their opinion. “Vete a ver si ya puso la marrana” (go see if one of the pigs laid an egg) is a classic. My grandma had one of the most bizarre just-get-the-fuck-out-of-here phrases, which I’ve never heard elsewhere: “Vete a descular hormigas” (go chop the asses off ants).

I know these Mexicans sound like assholes, but they’re like that because they believe in resilience, not fragility. Giving encouragement to a mentally and physically healthy person seems redundant to them. Those people already have all they need to succeed, they’ll think.

To gain their respect, at the very least a person will need to become self-sufficient. That’s how you earn the right to sit with them. Either you’re with that, or you’re not there at all.

Follow Rictus on social media and please share our posts you like the content:
Continue Reading

Culture

“Trump Dating” site doesn’t want the gays, but allows the “happily married” to join

Published

on

By

You can even be mad at Trump Dating, a new website for lonely — or not so lonely, but just promiscuous — maganogamous people. It’s a perfect representation of their cherished administration, since it’s also homophobic — it only allows “straight” women or men to sign up — and, just like Trump, it’s all about adulterous relationships:

“When you kick off the process of starting a profile, you get two options for labeling yourself — ‘straight man’ or ‘straight woman.’

Yet according to Trump Dating’s rather strange drop-down menus, married people are welcome. For a relationship status, the site offers options like ‘have a significant other,’ ‘happily married,’ and ‘unhappily married.'”

And since no self-respecting republican-specific dating site should exist unless it takes an issue with race, Trump Dating allows their users to be super specific about their genealogy:

“The ethnicity options also seemed oddly specific. In addition to the typical categories, the site includes choices like ‘Scandinavian,’ ‘Polynesian,’ ‘Eastern European,’ ‘Western European,’ ‘Mediterranean,’ and ‘Eskimo,’ a term used to label the indigenous people of Alaska, Canada, and Greenland that is considered offensive and inaccurate.”

OMG, you guys. There better be a second menu where users can identify which of the five Aryan subtype races — Nordic, Mediterranean, Dinaric, Alpine, and East Baltic — they belong to. Otherwise the server room of this Trump Dating is gonna get tiki torched.

Anyway, where you at, Chispa, the “Tinder for Latinos”? You gonna let Trump Dating walk all over you? You need to re-brand to DACA Dong, Canelo Kennedy Courting, or something.

Follow Rictus on social media and please share our posts you like the content:
Continue Reading

Trending